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Jessica SoninoRealtor® · The Bograd Team
Double-height living room at Parque Towers residence 4-502 in Sunny Isles Beach, with a sputnik chandelier and a glass-railed upper level

Selling

Sell with intention.

I’ll price and market your home the way I’d want mine handled, and explain my thinking along the way so you always know what to expect and why. It starts with a real number from a real person.
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A real number from a real person.

Your estimate comes from me, not an algorithm. I look at recent comparable sales near you, the condition and features of your home and where the market is right now, and then I talk you through how I got to the number.

A Realtor®’s valuation is an opinion of value based on comparable sales. It is not an appraisal.

  • A comparable-sales estimate from me
  • A conversation about your goals and timing
  • No pressure and no obligation to list
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Where is the property?

How I market your home.

A listing has to be seen and it has to be priced well, and neither one works without the other. Here’s how I handle both.
Jessica Sonino in a black dress in a bright new kitchen with white cabinetry and a marble floor, during a showing

  1. Professional photography and video tours

    Every listing goes out with professional photography and short-form video tours, and you can see examples on my Instagram, @jsoninorealestate_.

  2. Social reach

    I share my listings with my 11K+ Instagram followers, in photos and in short video. It’s one piece of the plan, working alongside broker opens and the team’s network.

  3. Broker opens and private previews

    I host broker opens, where other agents tour a home, along with private previews. Two examples are a “Last Sips of Summer” preview at 7516 Bounty Ave in North Bay Village and a broker open at the Pine Lake Drive estate in Weston.

  4. Pricing from recent comparable sales

    We set your list price by looking at what similar homes nearby have recently sold for, not a hunch or an automated number. I’ll show you the comparables and explain how I read them, so the price makes sense to you and not just to me.

  5. The Bograd Team’s network

    The Bograd Team works across Florida, Pennsylvania and New Jersey, and that reach can help put your listing in front of agents and buyers in other markets.

Homes I’ve helped sell.

$17M+

sold in 2025

I represented these with The Bograd Team. Past results don’t guarantee future ones.

  • 708 Solar Isle DrFort Lauderdale$3,625,000
  • 21200 Point Pl #605Aventura$1,900,000
  • 549 102nd Ave NNaples$975,000

The selling process.

Five steps, from our first conversation to closing. How long each one takes depends on your timing and on the market.

  1. Consultation and valuation

    We start by talking through your goals, your timing and what you want out of the sale. Then I put together a valuation based on comparable sales, so we’re working from a real number from the very beginning.

  2. Prepare the home

    I walk the property with you and point out what’s worth doing before photos, from small repairs to decluttering or staging. We focus on what buyers are most likely to notice, so you’re not spending time or money where it won’t show.

  3. Price and launch

    Together we set the list price and plan the launch, which usually means professional photography, video, social posts and, where it fits, a broker open or a private preview.

  4. Showings, offers and negotiation

    I coordinate the showings, go through every offer with you and negotiate the terms as well as the price. The decision on what to accept is always yours.

  5. Contract to closing

    Once you accept an offer, I keep track of the deadlines for the buyer’s inspection, the appraisal if they’re financing, and the title and closing steps, and I keep you updated until the sale is done.

Selling in Florida, answered.

General information, not legal, tax or financial advice. Costs and timing vary by property, contract and county.

How is my home’s value set?

I compare your home with similar homes that sold nearby, then adjust for differences such as size, condition, updates, view and, for condos, the building. The market sets the final price, so I also look at what you’d be competing with right now. A Realtor®’s valuation is an opinion of value based on comparable sales, not an appraisal.

What do I need to do to prepare?

Start with any repairs you already know about, a deep clean and some decluttering. It also helps to gather paperwork like association information, permits for past work and a list of upgrades. I’ll walk the home with you and tell you what’s worth doing before photos, and what isn’t.

How long does it take to sell?

It depends on the property, the price and the market. Once an offer is accepted, a closing with buyer financing often takes about 30 to 45 days, and cash deals can be faster. When we meet, I can talk you through realistic timing for your home.

What closing costs do sellers pay in Florida?

Costs vary by county, property type and contract. Sellers commonly pay agent compensation as negotiated, any mortgage payoff and prorated taxes and association fees. In most Florida counties the seller also pays the documentary stamp tax on the deed, and who pays for title insurance follows local custom, which differs by county. Before you list, I’ll walk you through what to expect in your county.

Can I sell if I live out of state?

Yes, plenty of owners do. I can handle showings and updates locally, and documents can usually be signed electronically. Remote closings are common too, though what’s available depends on the title company.

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